About Us

ClearDekho, now a part of the Jaipuria Group, is on a mission to build India’s largest mass-market eyewear brand. Under the Jaipuria Brandz name, the company is growing fast with a clear plan and strong investment to become a top brand in affordable eyewear for everyone. With over 100+ stores across 50+ cities, ClearDekho is already a trusted name in the optical retail sector, especially in underserved regions.

The brand works independently but grows faster with the help and strong backing of the Jaipuria Group’s wide reach and resources across India. 

By combining a strong offline presence with an expanding online platform, ClearDekho ensures easy access to affordable eyewear—whether customers prefer to shop in-store or order from the comfort of their homes.

The Problem

India has a significant accessibility gap in vision care—25 Crore people lack access to affordable eyeglasses. Many suffer from uncorrected vision simply due to the lack of awareness, affordability, or availability of optical services. Approximately 1.2 crore people in India are blind, with a large number of these cases being avoidable through timely eye check-ups and affordable solutions.

The Need

India’s eyewear market is largely unorganized, especially in Tier 2, 3, 4, and 5 cities, where 70% of the population resides. There is a strong demand for standardized, affordable optical services. ClearDekho is addressing this by transforming the traditional market structure through tech-enabled, hyperlocal solutions.

The Solution

ClearDekho follows an omnichannel approach, integrating both online platforms and offline franchise stores. The company operates on an asset-light, FOFO (Franchise Owned Franchise Operated) model. This model supports fast growth and helps maintain consistent & affordable eyewear services across India.

The brand is actively expanding its retail presence, starting with North India and steadily moving into West and South India, with the vision of becoming a leading national eyewear retailer.

ClearDekho also conducts regular eye check-up camps in underserved areas. These camps help create awareness, provide free vision screening, and ensure access to affordable eyewear for all.

The Value

For centuries, eyeglasses have been a fragmented and an expensive affair for the low income mass population thanks to the unorganized sector.

ClearDekho delivers a complete, affordable product range—eyeglasses, sunglasses, contact lenses, prescription eyewear, and reading glasses—for all age groups. These offerings include blue-ray protection eyewear, essentials for remote workers, and fashion-forward options for all occasions. Every product is quality-checked and wallet-friendly, reinforcing the brand’s commitment to value-driven vision care.

ClearDekho is uniquely positioned to scale access, improve quality, and modernize the way India shops for eyewear.

#BillionEYES

With a mission to transform a billion lives with a simple pair of eyeglasses, we are committed ready to go miles to deliver vision to the billion eyes.