JOB TITLE: AVP (RETAIL SALES)
JOB PROFILE CODE: CDJ0015
LOCATION: GHAZIABAD (U.P)
JD – AVP (RETAIL SALES)
- Independently Drive Sales, manage retail P&L and ensure adherence to the sales plan in terms of the numbers delivered monthly, quarterly & annually as per the approved business plan.
- Take a lead role in building a strong sales management culture along with the entire retail sales team training.
- Develop and execute various sales strategies, promotional programs and strategic business Plans to achieve numbers as per the business plan.
- Managing Cleardekho optical retail outlets regular operations and teams of all store managers/staff, territory managers/cluster managers and area sales managers.
- Set clear objectives, monitor & drive sales progress, productivity and results. Drive business review cadence and develop reporting frameworks to facilitate alignment, learning and improvement and accountability.
- Coordinate with Lens operations & procurement team to ensure and achieve the required scale of business on monthly basis and achieve targets.
- Work closely with the Marketing Team for Improvement of Marketing Campaigns, Advertisements, and other promotional activities.
- Conduct effective and accurate market research, competitor and market analysis and use this information to increase sales.
- Work in tandem with new franchise development and location search teams to ensure accurate retail locations finalized for upcoming retail stores.
- Build a culture of customer orientation and ensure top of the line customer service to maximize the sales to leads ratio.
- Institute mechanisms to analyse customer feedback to gather insights in to the customer thought process, so as to align the sales process to suit the preferences of the customer
- Allocating and achieving monthly sales target for all stores and formulate incentive scheme for all the stores in consultation with management.
- Planning the daily roaster of Store managers & cluster managers, area managers and other sales staff.
- Give mentoring to the under- performing sales team members and ensure that the suitable rewards and recognition are provided to the high performing members to ensure their continued out-performance.
- Forecasting and Planning to hire store staff / managers for upcoming stores.
- Preparation of reports and performance ppts (sales, store P&L and other relevant data etc.) And submit the report to management/Director timely.
- Plan and monitor replenishment of stock at the stores level.
- Planning BTL, ATL and Digital marketing campaigns with the marketing team to boost sales.
- Monitor the store progress in terms of sales, identify shortcomings and propose improvements and achieve the monthly sales targets.
- Interactions/meetings with franchise owner and resolving their queries within the prescribed TAT
- Visit all stores of the company PAN India (Traveling is Mandatory)
- Monitor stores operations as per sops and Store operations checklist and other company policies as applicable
- Other assignments advised from time to time from senior management/Director.
ELIGIBILITY
GRequired Qualification – Post Graduate (Preferably MBA)
Work Experience – 10 to 12 years out of which 4 to 5 Years in Leadership position (Preferably from optical background)
Gender Preference – Male/Female
PACKAGE OFFERED AND ADDRESS:
CTC Offered – As per Industry Standards
Job Location – Delhi NCR