JOB TITLE: MARKETING EXECUTIVE BTL
JOB PROFILE CODE: CDJ0010
LOCATION: GHAZIABAD (U.P)
JD – MARKETING EXECUTIVE BTL
- Responsible to execute communication, offers & creative for BTL collaterals with approvals in place
- Responsible to map all BTL activities regionally & locally over calendar and allocate to respective executive to generate maximum footfalls.
- Responsible to perform and manage on ground teams for activations (RWA) to ensure brand visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk pamphlet distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements through e-rickshaw or other modes, banners on the back of auto rickshaws, local celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local schools, corporates etc.)
- Responsible to generate daily reports of activity planned & executed. Weekly reports of footfall or sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and justification of ROI (as per budgets)
- Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand activation program.
- Responsible for Agency Management and local outsourced executives/bodies related to marketing activities.
- Ready to Work with other departments to get camps and few other activities arranged.
- Responsible for the execution of Modern trade, store branding activations along with onsite demo of the different products category.
- Regular market visit to get the new ideas for marketing and communication.
- Other duties & responsibilities assigned from time to time.
Eligibility
GRADUATE/POST GRADUATE/PGDM / MBA Minimum 1 year of relevant experience into BTL ACTIVITIES with EXCELLENT COMMUNICATION SKILLS
Salary (CTC): Upto 30,000/- per month