JOB TITLE: MARKETING EXECUTIVE BTL

JOB PROFILE CODE: CDJ0010

LOCATION: GHAZIABAD (U.P)

JD – MARKETING EXECUTIVE BTL

  1. Responsible to execute communication, offers & creative for BTL collaterals with approvals in place
  2. Responsible to map all BTL activities regionally & locally over calendar and allocate to respective executive to generate maximum footfalls.
  3. Responsible to perform and manage on ground teams for activations (RWA) to ensure brand visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk pamphlet distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements through e-rickshaw or other modes, banners on the back of auto rickshaws, local celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local schools, corporates etc.)
  4. Responsible to generate daily reports of activity planned & executed. Weekly reports of footfall or sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and justification of ROI (as per budgets)
  5. Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand activation program.
  6. Responsible for Agency Management and local outsourced executives/bodies related to marketing activities.
  7. Ready to Work with other departments to get camps and few other activities arranged.
  8. Responsible for the execution of Modern trade, store branding activations along with onsite demo of the different products category.
  9. Regular market visit to get the new ideas for marketing and communication.
  10. Other duties & responsibilities assigned from time to time.

Eligibility

GRADUATE/POST GRADUATE/PGDM / MBA Minimum 1 year of relevant experience into BTL ACTIVITIES with EXCELLENT COMMUNICATION SKILLS

Salary (CTC): Upto 30,000/- per month