Privacy Policy is committed to protect your privacy. We respect the privacy and confidentiality of individuals or groups who visit us at (the website). This Privacy Policy outlines the manner in which the Company collects, uses, maintains and discloses information, collected from users of our Site. This privacy policy applies to the Site and all products and services offered by We pledge to treat all information made available by you with the utmost care and responsibility.

Before using our site, you are required to read the Privacy Policy. By using our website you accept to have read and agree to this privacy policy. If you are not comfortable with the policy or do not accept it, please do not use our site. The terms of the privacy policy may be changed from time to time and shall be updated on the Site. We request you to review the policy once in a while to keep yourself updated with changes in the policy (if any). Your continued usage of the site following the changes in the privacy policy signifies your acceptance of the changes.

Information Collection from Users

We collect information from users whenever they:

  • Register on our website
  • Order products from our website
  • Subscribe to our newsletter
  • Contact us via customer care – phone, email and other modes.
  • Engage into any other activity with us which may require a user to enter personal information

Type of Information collected

Personal Information – Personal information means and includes name, email, website user account log in ID and password, mobile and landline phone numbers, gender, address, gift message and eye prescription, but excludes any Credit Card, Debit Card or Net-Banking details, all of which are stored on the third party secure servers and/or in cookies on your computer.

We collect personalized data of users (either registered or unregistered) which is used for user identification, marketing to users, resolve disputes, troubleshoot problems, promotion of services, measure consumer interest in our products and services, information about offers (online and offline), updates, customize experience, detection and protection against error, fraud and other criminal activity, enforce terms and conditions, feedback, surveys and other demographic data for improvement in our services.

Users can choose not to provide or disclose certain information and continue browsing the website anonymously, but in many cases might not be able to take advantage of our features. However certain activities on our website like registration, order placement etc. would mandatorily require the user to provide personal information as mentioned above.

Automatic Information – We receive and store some type of information whenever we interact with user. However other than IP address of user machine from where user accesses the service, there is no other personal information maintained by the company in logs.

Email Communications and Sharing of Information – We use email as the prominent source of communication between us and the user and we request users to help us make emails more useful and interesting by replying to them whenever you have in your inbox. We encourage our users to communicate through email to make the communication more clear, effective and time bound. We share, use or disclose customer information  to other entities, only in case of order processing, to fulfill the transactions smoothly.


A “cookie” is a small piece of information stored by a Web server on a Web browser so it can be later read back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user. Our website also uses Cookies to collect user specific information and enhance their browsing experience. User has an option to disable cookies or require the web browser to ask for user’s permission before accepting any new cookie. Alternatively, you can also delete cookies stored on your system.

Protecting Personal Information

We take adequate measures to ensure security of your personal information. Personal Information shared by users is solely for use by us and we do not sell or voluntarily share such information with any unrelated third party. We shall share the information with third party only for the purpose of processing and delivery of your order.

Any information which you share on a public/social forum, where it is publicly accessible, does not constitute personal information and is thus not subject to protection under this privacy policy.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

In case we plan to merge with, or be acquired by another business entity, we would be required to share some or all of your personal information. Should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.

Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Advertisements on 

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.

Changes to the Privacy Policy has the discretion to update this privacy policy at any time. Whenever the policy is updated, the communication will be provided on the page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.