About Us

ClearDekho is India’s Leading Affordable Eyewear Brand.

Fueled through a vision to revolutionize the eyewear industry, two young entrepreneurs started ClearDekho to deliver high quality affordable eyeglasses to the masses in small towns/cities across India. 

Driven by a highly passionate, experienced and determined team, the brand has grown 1300% in just 3 years with 300000+ eyeglasses delivered through 80+ stores across 30+ cities of India. 

The platform uniquely blends both online & offline shopping experiences to deliver standardized & high quality affordable optical solutions to the consumers. ClearDekho addresses a major need gap by improving accessibility to affordable eyeglasses to the low income mass market consumers across small towns/cities of India.

The Problem

250Mn(25cr) out of 1.3Bn(130cr) people of India do not have easy access to affordable eyeglasses and with only 1 optical store for 70000 people, the accessibility to affordable eyeglasses is a huge problem in India. 

With 15Mn(1.5cr) people blind, India is the blind capital of the world and almost 50% of these cases are of avoidable blindness.

The Need

India’s eyewear market is dominated by highly unorganized & non-standardized local optical retail market which serves 70% of the Indian population residing in Tier 2,3,4 & 5 towns of India. The brand envisions to standardize 80% unorganized market and the team strongly believes in working with the ecosystem to empower local opticians to deliver standardized optical products & services to the consumers across small towns/cities of India. 

To advocate & promote primary eye care and usage of eyeglasses, has been a priority for us and is the need of the hour.

The Solution

ClearDekho follows the O2O approach to serve customers through both an online marketplace and offline franchise retail stores across geographies. 

Company operates an asset light franchise driven business model which helps with rapid scale and deeper penetration across geos. Company opens up new small format FOCO (Franchise Owned Company Operated) retail stores placed uniquely at densely populated Tier2,3,4 & 5 pockets of India. 

The brand pioneers with converting local optical stores into ClearDekho branded franchise retail stores to deliver standardized & consistent affordable eyewear products and services to the customers. We aim to work with the ecosystem and capitalize existing assets to deliver the exquisite yet affordable eyewear shopping experience to the aspiring consumers of small towns/cities of India. 

Company also provides on-demand unique & safest way of home eye checkup services and eye test at workplaces, schools & universities to help consumers get their favorite pair of eyeglasses delivered at doorstep. Customers can book an eye-test at their convenience and get facility to choose from a wide variety of eyeglasses through qualified experts visiting customers.

The Value

For centuries, eyeglasses has been a fragmented and an expensive affair for the low income mass population thanks to the unorganized sector. 

At ClearDekho, we are determined to change the old fashioned way of traditional eyewear shopping and create value for the consumers through standardized & personalized shopping experience.

We deliver a complete suite of super affordable products like eyeglasses, sunglasses, contact lenses, prescription eyewear & reading glasses for all age groups. 

We got you covered from daily basics to fashionable glasses to party wear for men, women & kids. You can get your timeless sunglasses, sun protection and the evergreen shapes for all occasions. We offer the most required blue ray protection eyeglasses for everyone working from home or kids who are exposed to tremendous screen time. All our products are precisely quality checked and pocket friendly for everyone. 


With a mission to transform a billion lives with a simple pair of eyeglasses, we are committed ready to go miles to deliver vision to the billion eyes.